April 16th, 2013 NYETM April Meetup


OLC attended New York Enterprise Meetup’s (NYETM) April event featuring five enterprise companies. CipherCloud is “a cloud data protection solution with patent- pending technology that provides enterprise data inside and outside the cloud with full visibility and control and without impacting application functionality and backend integration. It completely eliminates data residency, privacy, security and regulatory compliance concerns associated with cloud applications and accelerates cloud adoption in the enterprise.” AppDynamics “is the net-generation application performance management solution that simplifies the management of complex, business-critical applications. With AppDynamics, no one has to tolerate slow performing applications ever again. It is built from ground up to handle modern applications.” Floored “is an enterprise software company that uses next-generation hardware and software combination to kill the floor plan as a means of communication for real estate. It sells services and software to the owners of commercial, residential and retail real estate to automatically turn spaces into 3D models.” Appboy is a “customer engagement platform for mobile apps. It helps app developers understand the people who use their products and turn them into loyal users post-install.” SlashDB “seamlessly connects relational databases to automized web, mobile and enterprise apps using automatically generated REST/HTTP API. Data is represented under standard document formats such as .XML, JSON, .CSV and HTML to support every purpose from data publishing, mobile enterprise apps, enterprise search and virtual data understanding.”


CipherCloud’s Mike Kochanik, Vice President of WW Sales demoed first. CiperCloud is cloud information protection. “We’re an early-stage firm,” Kochanik said. “We’re all about encrypting and tokenizing your data before you store it in cloud. Worrying about regulations and data in general; our data is to protect customer data and on the business side, to get the new and innovative products to you. Privacy laws are constantly changing and they’re different in every country. We give protection for users using cloud services. CipherCloud has over 1.2 million users and protects five large cloud services. CipherCloud’s encryption preserves data formats and operations. It retains keys made by customers, it has no impact on usability and it creates unified policies across clouds,” Kochanik said.

“We selectively encrypt data. We can preserve the actions of apps and actual product, which has user audit, data encryption, data loss prevention... You simply use the same cloud service and CipherCloud encrypts your data. It is transitioned in using the Amazon Cloud Gateway. The AES256 encryption system turns the data into Unicode and malicious users or even search warrants issued by the state would show data that is scrambled and essentially useless. Users can decide what they want to protect. It’s your decision and with it, it’s a certain load of security,” Kochanik said.


Dave Eisenberg demoed Floored, a precise, automatically generated 3D model of interior spaces. Floored uses new camera technology. “Microsoft came out with the Kinect. That put 3D sensors in a camera for the consumer. In 2011, Micosoft open-sourced Kinect and allowed developers to play around with it. In 2012, the smartest Kinect hackers built the first version of a 3D scanner. It’s going to help capture our environment. To refine the 3D data, we need to clean it up. In January, we released our first product. The challenge is that data is hard to find and real estate is often not what you get. We looked at what the default currency was. It was floor plans, which are 2D, flat monochromatic spaces. We also saw photographs and videos and Google’s Street View. We saw an opportunity to bring a technology that would change the content in real estate. We were looking for the ultimate, transparent way of delivering data,” Eisenberg said. He described the camera as moving around to capture data and their software renders it into a 3D scan, where users can explore the space. Eisenberg revealed that digital information could be layered on top of the data to create potential visualizations of what the space could become. “We can transform physical space from raw data, clean it up and then allow people to explore it on their computers,” he said.


AppDynamics, demoed by Joe Sexton and Paul Jasek, is the leader of application performance management for production environments. AppDynamics is built for modern architectures. The company was started in 2008 and considers themselves as different from the competition because their big thing is customer satisfaction. “We have the highest net promoter score of 81—which is higher than Apple’s,” Sexton said. “Our customer satisfaction means that it’s no longer necessary for consultants to facilitate relations with the customer and the business. We have consumerization of the enterprise software,” he said. Next, he described time-to-value, which the product automatically discovers key features of the application to save time. Finally, AppDynamics excels in adoption and scalability, as it is easy to use for developers. You can download a free product from us and we have pricing right on our website. We’re not like other enterprise companies. We want to promote customer satisfaction right out-of-the-box,” Sexton said. From here, he turned the demo over to Paul Jasek, Pre-Sales Manager at AppDynamics.

“Applications will become complex and more faster. You’ve got a perfect storm of people trying to utilize Web 2.0. Come May 10, we’re releasing a way to automate remedial code. Our agents are installed directly into your app. It has enough intelligence to find the computers that make up your app. You don’t have to tell our agents what to look for,” Jasek said. “It’s all done automatically for you. Today’s apps are extremely complicated. The notion of visualizing distributed transactions is revolutionary. A lot of APM products today make you figure out what’s important to look at. We believe that transactions are the focus. Your APM solution should view the world in that order. Our agents automatically take snapshots of slow transactions for you to understand why it’s slow. We will show you to a class-level data to drill down what the offending problem is. At the end of the day, it’s reducing time for your team to understand performance issues because it’s literally, ‘Time is Money,’” he said.


Mark Ghermezian of Appboy demoed next. “We’re focused on mobile apps,” Ghermezian said. “Mobile apps are becoming a real business—it’s driving ROI for certain businesses. It used to be where we would go to companies to ask for social media, but they’d tell us that they don’t need it. Now, companies have divisions dedicated to social media,” he said.

Appboy is about managing social media and what happens to the app post-install. “There’s massive opportunity for apps post-install,” Ghermezian said. “We provide the most comprehensive engagement tools in mobile. We have an online dashboard that agents can easily access and view data.” Appboy launched their full platform in Q4 of 2012 and they’ve built a lot of momentum and buzz in their making. “We built a tech to add value to Appboy in three steps,” he said. “First, we collect customer data on a broad set of dimensions (Identify: understand the people who use your application with demographical features). Next, we segment your audience with multiple filters (Segment: organize customers into unique groups). Then message your users by creating automated marketing programs using push notifications, emails or in-app messaging,” Ghermezian said.

“We have an online dashboard—your team would have to have full access to it. If you have multiple apps, it’s easy for you to navigate between them on the dashboard,” Ghermezian said. Appboy has CRM campaigns and filters built into the platform to drive customer retention in real-time. There are lots of ways to section certain verticals and gather data. “You can choose between push notifications, email or in-app messaging—everything will be totally branded. We totally automate everything,” he said.


SlashDB was the final demo. Victor Olex said that /db is not a database, but rather, a middleware, “a radically new way to integrate database with mobile, enterprise devices and the like.” Using its system of engagement, /db is able to utilize the consumerization of enterprise while maintaining a peer-to-peer communication and collaboration. “If data warehousing was the solution to this problem,” Olex said, “it would not be about business. To achieve this level of interactivity, data integration ahs to be thought of in a different way. When it’s first installed on the intranet, it provides uniform access layers. You can use it in a report, data feeds and feeds to integrate.”

Regarding bridging the divide between enterprise system of brands, the firewall and the system of engagement, /db automatically makes hyperlink directly to the data. Related records are hyperlinked, this making all terms search engine ready. “Custom queries are available,” Olex said. /db in a nutshell connects the enterprise and the web. “ROA can extend beyond our enterprise,” Olex said.