March 20th, 2014 Hatchery - Are You Serious?

On Thursday, March 20th, OLC attended “Hatchery – Are you Serious?” held at Chadbourne & Park offices at 30 Rockerfeller Plaza, 36th Floor, New York City. Organized by Founder & Moderator at Hatchery, Yao Huang, the evening opened its doors to fast paced pitches, entrepreneurs and investors in the tech community. Five startups pitched the evening included Fresh From the Farm, Now In Store, LevelsPro, InterfaceFoundry, and PicSell. 

Each entrepreneur has 5 minutes to pitch followed by honest feedback by a 5 minue panel critique. The judging panel included Bill Reinisch with Paladin Capital Group, Sachin Jade with Klifer Capital, Swatick Majumdar with Dev, and Adam Quinton with Lucas Point Ventures.

Here is a rundown of the founders and startups presenting.

Founder Caren Sinclair-Kay presented Fresh from the Farm (, an online shop for fresh produce from your local farmer’s market straight to your doorstep.

Founder Charles Brun, CEO & Co-Founder presented Now In Store (, a website creating product catalogs for wholesale, consumers and consignment.

Founder and CEO Stuart Silverman started LevelsPro (, gamification and training tool for associates working in the retail industry.

Co-Founders JR Baldwin and Rachel Law presented Interface Foundry (, an app that allows you to browse and build secure, geo-fenced data bubbles in physical places in specific times.

Ofir Almagor, Founder and CEO presented PicSell (, an easy way to sell your stuff via 5 easy steps on your mobile phone.

Previous event’s recap: Startups [Shark Tank] Showcase DEMO+Pitch Expo & Mixer!