MIT Enterprise Forum Innovations in Digital Media Panel

On Tuesday, September 12th, OLC attended the MIT Enterprise Forum of NYC’s Innovations in Digital Media featuring the following presenters: Brightdriver, Cannonball, TinyPass, Appboy and iMediaShare The presenters each pitched their business plans and tactics for their respective start-up company.

Lori Hoberman, partner at Chadbourne & Parke LLP, moderated the presentation. Each company took to the floor to give a five minute  pitch to the panel of experts. The panel included, Mo Koyfman, General Partner at Sparks Capital, Michael Eisenberg, General Partner at Benchmark Capital, and Jeanne M. Sullivan, General Partner at StarVest Partners.

The first company to take the stage was the start-up BRIGHTdriver. BRIGHTdriver’s aim is to “make driving fun again, safely” by turning driving into a game of sorts. “Driving is boring and stressful.” explained Matt Albrecht, Co-founder and VP. He went on to point out that Apps don’t work for a car. BRIGHTdriver creates audio-based games, designed for the car and accessible from your mobile phone. Behavior tests show that boredom leads to bad driving. BRIGHTdriver hopes to eliminate the boredom while being “as safe as the radio.” The app was very well received by the audience and crowd.

The next company to present was the cloud-based start up iMediaShare. iMediaShare, a start-up company headed up by Kostadin Jordanov, seeks to eliminate lack of convenient access to online video and content. It is designed for the Connected Home. “iMediaShare is dedicated to enabling people to 'place shift', taking their media with them anywhere, anytime, and on any screen without syncing or side loading. The patented technology allows effortless shift of online and personal digital content over DLNA and Airplay-compliant TVs, game consoles and other connected devices.” They have even developed a watch-on-TV button for companies to include on their media, much like a Facebook or Twitter button. The panel seemed to think the company shared a fair amount of similarities with a product by Apple.

Cannonball was the next start-up. Their message was simple - “Fall in love with email again.” Cannonball addressed the issue of overcrowded and confusing inboxes. It provides users the ability to focus on the content they want by acting as a Gmail plug-in. They claimed their plug-in increased the open rate of corporate emails (i.e. coupon offers, store promos).

TinyPass followed next with their solution for simple and secure transactions for web and mobile content. The company “believe[s] that bloggers, magazines, newspapers, and all creators shouldn't have so much trouble making money online.” Essentially, the company makes it easier for companies to charge for their online content, without making it difficult on the user. TinyPass is “a product that is better for both our publisher partners and their audience.”

Appboy showed their management platform for mobile developers and marketers. Appboy enables mobile app owners to:

   •     Create and Interact with User Segments

   •     Publish News and Alerts to Users

   •     Receive and Respond to Feedback

   •     Track App Usage Analytics

   •     Maintain User Profiles with Social Network Integration

   •     Communicate through Twitter, Facebook and Email

The company has streamlined marketing and execution for all Apps.