SAN FRANCISCO--Thanks to General Assembly and Piedmont Avenue Consulting, another amazing mixer was held here last January 26. This time, the San Francisco Networking Mixer brought together a wide array of individuals interested in the city’s fashion tech scene.
From angel investors to startups looking to hire stylists, this event was the one to be at, especially for those not only looking to get their foot into the door of this industry, but also those looking tlearn some personal tips about how to start a business in fashion.
The evening’s speakers consisted of Baba Afolabi of Suru Clothing Brand, Manindra Majumdar, CEO of Fitroom.me, and Paula Mattisonsierra of Power Marketing Consulting. Although the panel portion of the night was brief, it definitely did not lack in crucial advice to its audience.
Baba told his story of how Suru Clothing got started. He rooted his company with hard work, determination, and a little bit of faith; that he had a good product to share with the industry. He traveled to different countries in Asia and Europe to pitch the company to various fashion manufacturers.
Once he found the perfect partners to work with, the company took off. Now Suru has made a name for it’s brand as premium apparel that promotes multiculturalism and diversity; the brand was recognized in Oakland for the jackets Suru created to celebrate the World Cup in 2014.
Manindra discussed the concept of Fitroom.me and the need for easier access for customers. Fitroom.me is an image and video search engine for E-commerce. The flagship products is the advanced visual search engine for US fashion; it allows the customer to simply see an image of the product, click on it, and be directed to the company and where to purchase it. Paula spoke of all things that tend to be overlooked when it comes to starting a business itself: paying taxes, business fees, and learning how to do more than just breaking even.
Like a perfectly paired four-course meal, the San Francisco Fashion Tech Mixer offered up a tasteful evening filled with great advice, laughs, and networking.