On Thursday, October 11th, OLC attended NY Tech Mixer’s Fashion-Tech Demos & Drinks featuring the following start-up companies: Swaag.it, TrendSeeder, Carrie Hammer custom apparel, Bazaart, Boutiika and Dapprly.
The first start-up to present was Carrie Hammer custom apparel, a website offering custom-fitted business wear for women. Born from Hammer’s frustration with finding professional women’s wear, each garment is tailored to fit the customer’s body. Customers choose from custom sizes on the website, among other details. Users are also able to have a tailor come to their home or office.
Next was Bazaart, an i-Pad app that allows brand to build catalogs online. Bazaart solves the issue of online shopping being too “transactional.” Users can build their own pages from looks they find and then share them on Pintrest. From these boards, users can shop the looks instantly.
Boutiika presented their approach to boutique shopping next. “We actually care about location,” said presenter Rachika. The website shows users what items are currently in nearby boutiques and unique shops. The site also features a map that allows users to pinpoint stores nearby.
Trendseeder followed with their platform for up-and-coming fashion designers. It allows customers to be on “the leading edge of the fashion scene” by offering the designers’ items first.
Next to present was the fashion app Dapprly. The app, targeted at men, allows gentlemen to upload pictures of their outfits and have users rate which outfit works.
The last presentation of the night was Swaag.it, an app that allows users to upload pictures of their fashions. Users can also pin any number of “badges” to outfit pictures telling the picture’s subject exactly what they think. The app even lets users “battle”, pitting outfit against outfit.