Triberr, a brand influencer startup with high-profile clients, won the top prize at Startupalooza on October 15. The monthly event, hosted at Hive55 by CEO Alan Brody, brings investors and entrepreneurs together for quick trade-show style pitching that culminates in a pitch-off between the top startups. The winner receives an invitation worth $1,500 to a Private Equity Forum event.
The six startups that received the highest rankings pitched to the audience of entrepreneurs and angel investor judges.
Triberr – Managing and growing the blogger spokesperson community
Triberr helps big brands spread their message through a network of 1,000 online influencers. These bloggers, podcasters and video hosts cross promote each other’s work, increasing views and engagement. Founder Dino Dogan said their platform marries native advertising with the spokesperson model. Rather than being sneaky about their intentions, Triberr influencers are transparent about promoting companies.
Triberr profits from the brands that pay for the media campaign. The 3-year-old company counts Sears, Godiva, Cottonelle, Almay and Xerox as some of their clients.
InsightMedi – Secure private sharing of medical photography and visual data
CTO Juan González calls InsightMedi “Instagram for doctors.” The app allows the medical community to share their clinical experience through a global photo-sharing mobile platform. The app already has 13,000 users and tops the Spanish medical app store at #1. They plan to sell ads to companies who want to reach this niche audience.
CREDACIOUS! – Credibility ranking for online reviews
Founder and CEO Mo Moadeli built CREDACIOUS to tame the wild web of questionable content. It integrates with social media, web and search allowing users to identify and build a more credible Internet as they read and type. Credibility is based on user data and algorithms.
Boston Biomotion – High-end, small size physical therapy device
The Boston Biomotion physical therapy device could replace a roomful of equipment and cost less. Sam Miller, who presented the startup, said his father created the rehab equipment in a biomechanics lab at MIT. It incorporates motions of the body and imitates the feeling of moving in water. The device sends performance data to a cloud so third parties like doctors, physical therapists and coaches could access the information. It has a patent and received clinical study success.
Strutz - Consumer podiatric products
In a roomful of tech startups, Strutz co-founders Paul Mazzanobile and Steven Lloren were the only entrepreneurs to bring a real product. Strutz is a foot and lower body health product that relieves a variety of podiatric problems. The company, which launched in 2009, has been on As Seen on TV and is now reestablishing the Strutz brand apart from the TV franchise. The products currently sell online, on Amazon and in stores. Strutz will be in CVS, Rite Aid and Walgreens in the future.
Room - Private, secure online communities
“What happens in the room stays in the room,” said Damien Rottemberg of Room. This app allows users to create and join private social networks of less than 500 people. You can get in with a “room key,” meaning an invitation or password. He said celebrities in France use the app since they can’t use Facebook privately. Right now there is a freemium model.