PixFusion LLC (http://www.pixfusion.com/), creator of personalized, branded video products, has expanded its management team, hiring three executives in New York and added four managers to run new offices operating out of Palm Beach and Cooper City, Florida.
Ex-DigiKidz, Inc. CEO Joins Team
Marlo Gold, formerly chief executive officer of DigiKidz, Inc., has joined the company as general manager of PixFusion Florida and will oversee the team including; Mark Bender and Scott Aschbrenner, product development co-directors and David Gold, director of business development. In New York, Urmalena Gomes has been named marketing director; Erik Slavin director of content development; and Laura Perrotta director of content production.
“All of our new management talent bring great experience and expertise to the PixFusion team,” said Marc E. Jaffe, CEO of PixFusion. “With this significant increase in personnel and geographic reach, we’re looking forward to dramatic growth in the next six to twelve months.”
Palm Beach & Cooper City, Florida Operations
Marlo Gold, who will oversee the overall Florida operations and have marketing and strategic planning responsibilities, has extensive expertise with brand product licensing. In 2004, she co-founded DigiKidz, Inc. with David Gold and served as its CEO and President. David Gold, PixFusion’s director of business development in Florida, will focus on building significant new distribution channels and overseeing critical strategic retail and online sales relationships.
Aschbrenner and Bender, product development co-directors, join PixFusion from DigiKidz as well. At DigiKidz Bender was in charge of development of the company’s DVD personalization method and story enhancement design and was responsible for creation and fulfillment of licensed character personalized DVD products. Aschbrenner has a background in animation and music production as well as scripting and production management.
Ex-All Kinds of Minds, Disney Features, American Film Institue Team Members
Gomes joins PixFusion from New York based All Kinds of Minds, an institute that translates the latest research on how children learn into programs, products, and services to help students improve performance and become more successful learners. She managed a comprehensive direct consumer marketing and online program. Her primary PixFusion responsibilities will be creating and implementing marketing plans to drive consumer sales, coordinating all direct to consumer online and offline campaigns, and overseeing public relations, promotion, DRTV, and advertising.
Perrotta will be responsible for collaborating with internal business, sales and marketing departments to develop licensed properties and create production strategies for personalized children's products. She will also deal with external licensors, agencies and third party vendors to ensure the product's brand and quality integrity. Perrotta brings 15 years of animation production management experience at such companies as Disney Features and TV Animation and Warner Bros. TV Animation and most recently has worked on Academy Award nominated features such as the Twentieth Century Fox animated feature "Ice Age."
Slavin will oversee the production of PixFusion content for traditional and new media, creating new technologies and markets for PixFusion's personalization system. A former Directing Fellow at the American Film Institute, he is a founding member and Creative Director of the non-profit RIPFEST collaborative Film Project.
iParenting Media Award Recipient
PixFusion LLC (http://www.pixfusion.com/), established in 2001 with offices in both New York City and Florida, creates personalized branded video products and services and uses its patented technology to automate the production of its finished products. PixFusion, recently awarded an iParenting Media Award, has proprietary content agreements and is continuing to expand its distribution networks to offer its personalized products direct to consumers and through retailers, manufacturers and other indirect channels. The company has commercialized children video products through its Kideo brand (http://www.kideo.com/), a successful enterprise selling DVD videos to parents and grandparents of children ages one to seven. Kideo’s existing content is licensed from some of the most prominent and respected pre-school brands including Dora the Explorer and Arthur. In addition to its consumer entertainment division, PixFusion has also entered into several licenses of its proprietary intellectual property platform based on the strength of its long standing patent portfolio.