Tag management firm TagMan has signed a lease to occupy 5,302 square feet on the 9th floor of 575 Eighth Avenue, located between 38th & 39th Streets in Times Square South. TagMan is the global leader in tag management, with the industry’s most mature and proven platform for enterprise ecommerce.
Tag management enables agencies and adverisers to manage online marketing tags/pixels and the data they provide - in one single system from “a single line of code”. Because tag management simplifies the implementation of tags, tagging responsibility can move from the IT department into the marketing department, saving time and money and optimizing the effectiveness of online programs. Since launching the first, independent tag management platorm in 2007, TagMan has been helping over 100 customers solve tagging, site performance and attribution-related challenges by implementing tags with over 200 vendors including Kellogg’s, Laura Ashley, Subaru, Ted Baker, Travelocity and Virgin Atlantic.
In October of 2011, TagMan closed a $5 million Series B round with Greycroft Partners and iNovia Capital, bringing its total venture funding to $10 million. Other investors include The Cambridge Angels and The London Business School Enterprise 100.
TagMan selected 575 Eighth Avenue for its proximity to transportation and ability to efficiently house its growing employee base. 575 Eighth Avenue is a 24-story, 200,000 sf property built in 1925 and is owner-occupied. The property’s asking rental rate is $34.00/sf and the property is over 91% leased. Major tenants include City Harvest, Double Verify, Net@Work and landlord, Olmstead Properties. Olmstead Properties, was established in New York in 1930 and is one of the oldest, privately-held real estate companies in New York City. The firm owns and manages over thirty (30) properties totaling approximately 3 million square feet.