UXNight: Designing to build trust


SAN FRANCISCO--Last October 21, OLC attended Pivotal Labs’ meetup with Cascade SF in its UX night. Andi Galpern and Eva Galpern had an interview session and Ame Elliott gave a presentation called Designing to Build Trust.





Moderator Andi Galpern (AG) & Designer Eva Galpern (EG)


AG: What is it you do?


EG: I work for a privacy protection agency called Electronic Frontier Foundation (EFF).


AG: How do you advise them?


EG: When in more rural populations, I find out what kind of information they are trying to protect and who are they trying to protect it from. Security is not just about using encryption. Security and privacy is not just a tool but a process.


AG: Speak about what a transparency report is?


EG: It's like what it sounds like. Companies are sitting on your information. The government doesn’t need to go to you to ask for your data, they serve the warrant to the company and they don’t have to tell you. So Google publishes a report how many times the government or law enforcement comes to them seeking user data.

Ame Elliott Keynote - Simply Secure


Everyone should be able to communicate securely and privately. From the business folks to the people who just want to use a cell phone.


Your online behavior is monitored; so are your offline movements pretty much most of the time by the devices we use.


“Ninety-one percent of consumers in the US believe we have lost control over how our information is collected by companies,” Ame Elliott said.


In 2014, governments requested about 99,715 data reports for personal information.


Samsung was accused of having mics inside their TVs record conversations in people’s homes and sell the data.


“Let’s make the internet better,” said Ame.


Even our kids are being heavily studied. With learning apps, lots of data is being recorded and we don’t know what sorts of stuff is happening with that data these companies are collecting about kids learning habits.

Building Better Basics

You must convey trustworthiness with more than just a lock icon. There is no one right way to answer or design for this.


How can we motivate behavior to change to more secure behaviors? You want to use a friendly tone when it comes to talking to users about privacy and security. If you go about it with a harsher tone it can discourage users.