Last month, after an extensive process conducted by our public relations firm, Richards/Gravelle (“R/G”), CRESA Partners introduced our new branding tagline – “We Listen”. The selection process consisted of several client and prospect interviews with regard to what they looked for in a real estate service provider and why they selected CRESA.
Among the feedback that we received was that our professionals provide a much more consultative, advisory and relationship-based service than many of our competitors. So if you haven’t heard of us or don’t know much about CRESA, it might because we’ve been busy listening to our clients.
Crain's New York Business Advertising Campaign
As part of R/G’s ongoing efforts, we will be running similar themes in an advertising campaign to appear in Crain’s New York Business commencing with the 10/9/06 issue. The tagline for the first advertisement reads “We help tenants find walls. Not feel like they’re talking to one.” This is a reference to our client-specific and solution-based advice and recommendations. Additionally, because we avoid the conflicts inherent in landlord representation, we do not have a hidden agenda to place a tenant in a specific property or with a client landlord.
The second advertisement reads, “Before we look at floor plans, we listen to your plans.” Here we are promoting our integrated brokerage services, which examine many of the strategic components and hidden cost centers in the commercial leasing process. Having the expertise of construction management, municipal incentives, capital markets and lease administration allow us to think strategically on behalf of and alongside our clients.
Please keep an eye out for our increased marketing efforts and as always, if you have something to share with us, feel free to speak up!